Are you looking to collaborate with a social media marketing agency to manage your brand’s social media presence? Here are 5 things to consider before you hire a social media marketing company for your business.
1. Ask what social media platforms they recommend for your business
As experts in their space, they’ll be able to guide you as to which platforms will work best for you based on your industry and your social media goals. They’ll be able to share with you if you should be on LinkedIn, Twitter, Facebook, or Instagram and they’ll guide you through the amount of content you should be putting out on each platform.
2. Review the content development process
When hiring social media marketing agencies, a question you should definitely ask them is how they develop their content. Are they writing all the captions themselves? Are they asking you to contribute content? How are they capturing imagery? it’s a very good practice to put in place to see how their content development process of collecting the right copy comes to be.
3. Uncover how involved you have to be with the social media marketing agency you’re considering to work with
We at Satisphaction.com often get asked by busy business owners how much time they need to invest in reviewing the content that goes out on social media. Now that you know the proper social media feeds that you’ll be on, and you know where the original content will come from, it’s good to ask your social media marketing agency that you’re considering to hire how much time you can expect every month to review and approve content? Will it be an hour or will it be more? This will help you understand the investment in time you need to put in with the social media company.
4. Understand the reporting process and what social media metrics are most important for your business
Will you receive a report from your social media marketing agency every week? Every month? Every quarter? Every year? and what Key Performance Indicators (KPIs) can you expect to see in the report? social media agency reporting is incredibly valuable. It shows all the metrics and activities that happen on your platforms. For example, growth, followers, likes, engagement, all these pieces should be summarized for you from the social media marketing agency and clearly explained. This way, you can measure the return on investment. On a side note, are you confused between social media management and social media marketing? please read this article to clear up your confusion.
5. Confirm who you’re going to collaborate with on the social media company team
Social media marketing agencies love to have teams, and teams help to support engaging content for your business. A key question to ask social media agencies is “who on your team will I be collaborating with to help develop my social media content?”. Meet them early on, get a relationship, and really make sure they understand your industry and your goals for social media. By being familiar with the person who will be responsible for managing your social media presence in the agency you’re considering to hire, your feeds will be more fluent, more engaging, and above all, more educational.
Satisphaction.com is a social media marketing and management agency that can help your business with increasing brand awareness, bringing in more social traffic to your website, and improving your website’s search engine rankings, among other things. So what you’re waiting for? Call us now to learn more about our social media marketing services.