Inbound Marketing Strategies for eCommerce websites bring customers to them, not the other way round. But how do you build an inbound marketing strategy for your online store and where do you start? Let Manzar Mashhood show you the way to go! Well, the beginning is quite simple. In order to design an inbound marketing strategy for your eCommerce business, you really need to mine your existing customer database to get some insights on how and why they buy from you? You have to think in terms of a couple of concepts that helps you in building your ‘ideal buyer profile’ that in turn can help you in attracting new customers for your products or services.
The first of those concepts is the ‘Buyer Grid’ that plots your customer’s characteristics on two different axes.
- Are they a slow buyer a fast buyer?
- Are they a logical buyer or an emotional buyer?
And within that, there’s for buying types.
A fast and logical buyer would be considered competitive. They want to know why your solution is best and they want to know how quickly they can get it from you. They’re gonna buy very fast and waste very little time.
A spontaneous buyer might be a fast buyer but also an emotional buyer. They’re gonna wake up this morning and say “I want this widget… where can I get it?”. They might not buy the best thing for them, but they’re gonna buy it fast!
Then we get into our slower buyers.
A more humanistic buyer is a slow buyer and an emotional buyer who’s very unstructured in their decision making, but they actually make emotion-based decisions. So, they want to know who used your product or solution. So, the types of people that endorse your products, or your manufacturers are very important to them. Do they see your products or service in magazines? what types of pictures do you use on your website? all of those factors are going to influence their buying decision.
And then you have a methodical buyer. They are a very slow and logic-based buyer, and they’re gonna take their time to come back to your website two three four times, and maybe look at other review websites to build their frame of mind around the purchase. So those are the four buyer modalities.
Planning and scheduling is critically important: Inbound Marketing Strategy for Ecommerce
Plan and schedule both your editorial and offer calendar. We talked to many mid-market online retailers who still don’t have an overall calendar. You need to think about twelve months of the year, and learn about your highs and lows of purchases, are there industry events that influence purchases?
If you’re going to compete against an established online business such as Amazon, you need to really get organized and build all of that together in one document for yourself.
Save time and money by automating your workflows: Inbound Marketing Strategy for Ecommerce
Think about identifying and implementing automated workflows for your e-commerce store. These are things that some of them might come off your head already, but these are things that work for you while you sleep using automated tools online like HubSpot. Automated workflows help you in reducing cart abandonment rate, helps you in post-purchase follow-up, new customer welcomes email series, customer onboarding using email or chatbot, and many many more.
With expertise and experience in e-commerce and digital marketing, experts at Satisphaction can really help you in taking your eCommerce store to new heights. Contact us today at 661.235.5639.