INBOUND MARKETING 

Inbound marketing is a comprehensive and integrated methodology that encapsulates all online marketing channels and activities including but not limited to SEO, Social Media Marketing, Website, Advertising and PPC, Remarketing & Retargeting, Automation and Sales Nurturing, Email Marketing, Content Marketing. Inbound Marketing helps you attract your potential customers by providing them with the information they are looking for, warming them up through further education, and eventually converting them to your life-long happy customers. Satisphaction offers Inbound Marketing for Education, Healthcare, eCommerce, and Startups.

 

 

 

funnel

 THE INBOUND METHODOLOGY 

inbound marketing methodology

 THE INBOUND RECIPE 

  • 1

    Define Goals

    Set SMART Goals (Specific, Measurable, Attainable, Relevant, and Time-bound) to guide your marketing efforts.

    Example SMART Goal: Increase website traffic by 40% (from 1,000 visitors per month to 1, 400 visits per month) by December 31, 2019.

    Inbound tools you can use you define your Marketing goals

  • 2

    Identify Audience

    Attract higher quality leads by developing buyer personas of your ideal customers. Your customer’s personal information is not enough, you need information on their online activities, goals, challenges, values, fears, and potential objections and unify that information into a single buyer persona to target and convert them better.

    Inbound tools you can use to define your personas

  • 3

    Develop Digital Assets

    Develop Personalized and Mobile First digital content and assets using SMART goals and buyer personas and turn your landing pages, social media pages, and website into the best salespersons that your ideal customers love!

    Inbound tools you can use to develop and optimize digital assets

  • 4

    Build Online Visibility

    Get your brand in front of your ideal customer and build your visibility with them using various marketing channels and tactics such as Search Engine Optimization (SEO), Social Media Marketing, Social Media Paid Ads, Search Engine Marketing (PPC and Remarketing), and Content Marketing, among others.

    Inbound tools you can use to build your brand’s visibility

  • 5

    Generate Leads

    Your website has only one goal i.e. generating quality leads for your business and that requires more intelligence gathering on your leads such as how they reached you, what kind of information they seek on your website, their browsing activity data, what kind of digital assets resonates most with them etc.

    Inbound tools you can use to develop lead generation assets

  • 5

    Nurture Leads

    Nurture your leads from the awareness stage of the buyer’s journey all the way down to the decision stage using Email Drip Campaigns, Personalized Call-to-Actions, Personalized forms, Lead Scoring, and other tactics. 

    Inbound tools you can use to automate lead nurturing

      

  • 5

    Win Customers

    Inbound Marketing help prospects in educating themselves about your brand and its offering before they even talk to your Salespeople. But once they enter into final ‘decision stage’ and call your business, CRM helps in educating Salespeople about where exactly prospects are in their buying journey and using that information, Salespeople take the conversation with the prospects forward.

    Inbound tools you can use for customer relationship management

     

Ready to win? Let’s talk!

We can and we will deliver results to your business!

Info

661.235.5639
862.414.3294
info@satisphaction.com