At Satisphaction.com, we’re often asked what’s the difference between ‘social media marketing’ and ‘social media management’. They kind of sound like the same thing but in this article, we’re gonna break down the difference. The easiest way to understand the difference between social media marketing or advertising and social media management is to understand the difference between paid and organic.
Let’s first understand the difference between paid and organic
In the world of search engines (or in the world of Google if you like), when you think about ‘paid search’, you’re thinking about running ads on Google. When somebody types in a keyword, your ad renders and shows up. You can control it based on your budget. You can start running your ads and driving traffic to your website tomorrow.
But, there’s also something called search engine optimization on Google and that’s organic search and for that, you need to optimize your website. You need to build continual content. You need to really have a strategy in place to get to the top of search organically for your site and to stay there. And, it’s not going to happen overnight and going to take a bit longer.
It’s much the same with social media marketing and social media management
Social Media Marketing/Advertising
Social media marketing allows you to pick your demographics, pick your targeting and based on your budget and your targeting, make your business ads visible to your target audience instantly, and you can start seeing the results come through in a very short period of time. Social Media Marketing/Advertising can get you visible tomorrow which is great, but it’s a little more costly. It’s more of a short-term approach that can drive great results but at a higher cost.
Social Media Management
On the other hand, social media management is an organic approach. You have to build content. You have to constantly post content. You have to engage with your community and what happens is, if you continually work and put forth that effort, you’re gonna see an increase in followers. That following doesn’t happen overnight. It happens over a long period of time. The rewards and the benefits are tremendous but it’s more of a long term strategy. So in other words, when you start social media management in the first month or two, you may not have a lot of followers but after a year, you could have a tremendously huge following that’s generating a substantial amount of business for your company. It’s an investment you have to make long-term.
Which one’s better?
Well honestly, it’s important to invest in both. Just like in the world of search engine optimization, when somebody searches a keyword, you wanna rank high in the paid ads that are in the top two or three listings, and also high on organic search. That’s gonna get you on the first page of search results twice for those best terms and drive the best results.
Same thing in the social world. Through social media marketing/advertising, you want to be visible to folks, build your brand awareness to people that may never have heard about you by making an investment in running paid campaigns. But you also want to build your organic presence and social following/likes. You want to post content and engage with your community. You want to engineer a social proof and if people see that you have both, they’re gonna trust you even more and you’re gonna get a tremendous amount of sales and results.
Social media marketing/advertising is short-term, costs money but you can get visible right away. Social media management takes a long term investment but can basically generate huge results over a long period of time. One’s paid, one’s organic just like in the search world.
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