With the passage of time, more and more businesses starting to venture into social media marketing and the need for social media marketing specialists, strategists, and managers is growing exponentially. Without any doubt, social media has completely changed the Internet. Actually, it has changed the whole world, and also the world of marketing.
So, what are the reasons for your business (which is small and a little short of money) to hire an entire department of 6 social media marketing specialists at Satisphaction.com for the price of 1, and start utilizing these new forms of communication as soon as possible?
As you can see, the average annual salary for a social media marketing manager in the US is $72,000 as compared to $12000 if you hire one in Pakistan. Interestingly, it doesn’t end here. You are legally bound to pay additional benefits to your employees such as sick leaves and paid vacations, something you don’t have to bear if you hire in Pakistan. For a deep dive on why you need to outsource your social media marketing instead of hiring in-house, check out this in-depth infographic.
In the latter part of this post, we’ll discuss the reasons you need to hire a social media manager for your business ASAP, but before we dive into it, let’s first discuss…
What exactly is a social media marketing strategist?
A social media marketing specialist helps businesses reach and engage their target audience on social media platforms such as Facebook, Twitter, Instagram, and Pinterest. Social media marketing specialists offer account setup services where social media managers can set up and optimize social media accounts for any business. An SM strategist also does social media management where they develop, curate, and post content on behalf of the business they are working for, while also interact with their followers to develop trusted relationships with them.
They craft a social media strategy where they post (text, images, videos, infographics), analyze their performance, prepare recommendations, conduct audits, develop a tactical plan, and utilize social media advertising. Remember, every major social media platform is now becoming ‘pay to play’. Now you have no choice but to pay them if you want to grow your fan base/following on their platforms.
The skills and knowledge of social media marketing specialists
With so many services they can provide and social media changing all the time, it’s so important for social media managers to stay current with trends, changes, and in the loop on the many different types of social media tools and software. But the three most fundamental skills for an SMM specialist to have are as follows.
Content development skills
Project management skills
The top 7 reasons small businesses need to hire Social media marketing specialists
Showcase your brand
Social media marketing specialists can help you in building brand awareness and, trusted relationships with your buyer personas, that goes a long way in driving new sales for your business. So, why not use it especially when it’s free?
Develop a loyal community
People enjoy being part of a business that is proactively building a lively community. By maintaining an active online community, SM managers can help you establish an emotional connection between your company and your prospective customers which is essential for your long-term success. They make sure your business has a strong social media presence by setting up accounts in all of the vital social media platforms typically Facebook, Instagram, Twitter, Linkedin, Pinterest, Medium blog, among others. To start selling to your social media followers/fans, improving your standing in social media is a prerequisite. As Gary Vaynerchuk says, you have to deliver some jabs before you deliver a knockout punch.
Improve customer service
Social media is a great feedback source enabling your prospects to communicate with your company and each other. By doing so, social media marketing specialists can greatly improve your customer service and increase brand trustworthiness.
Increase digital exposure
By interacting in many different social networks, social media managers can significantly increase your online presence which in turn leads to massive exposure due to its worldwide access and sharing capabilities in a huge amount of daily users.
Boost traffic and search engine rankings
Social media is a major lead generator and SMM specialists utilize it to bring high volume, relevant traffic to your website that also helps with Search Engine Optimization (SEO) since search engine significantly reflect your social media content.
Expand sales and reach a new audience
Social media marketing managers listen to your prospects on social networks and respond to their specific needs. More often than not it causes an increase in sales and expansion in your customer base.
Cut marketing costs
Compared to traditional channels like print advertising, social media marketing is affordable for any business big or small. Remember, all the major social media channels are free. However, managing social media, taking care of all the content, tweets, or feedback can get pretty time-consuming and you need to focus primarily on managing and growing your business, right?
Because we are highly experienced and our SMM specialists don’t settle for your current skill set. They set out to learn, improve, and get ahead. They take online courses and try to earn certifications. The more they know, the better the results our clients get.
So how about leaving the social stuff to social media agency such as Satisphaction.com?
No worries, we have plenty of experience to take complete responsibility for your social presence. So get in touch with us we’re ready to start today. If you’re interested in hiring social media marketing specialists, shoot us an email at firstname.lastname@example.org, or call us now at ✆ 661.235.5639 ✆ 862.414.3294.